By Glen Carlson, an EO Sydney member and managing director of Entrevo Pty, LTD.
Consider there are three distinct types of brands you can develop; a business brand like IBM, a product brand like iPhone and a personal brand like Jamie Oliver. Personal branding is now a vital tool for entrepreneurs and small business owners to communicate value, create demand for their expertise and ultimately grow their business. So why do so many people resist it? (more…)