By: Sarah Robbins, special to Overdrive
Whether it’s a “40 Under 40,” a “Top 10” or a “Most Powerful,” a spot on a media outlet’s list can spell major exposure for an entrepreneur — and lead to unprecedented opportunity. But how do you land on one? This week, a group of journalists, marketing experts and entrepreneurs took the stage at the annual Dell Women’s Entrepreneur Network event in Istanbul to separate the boost from the hype — and to help the international audience of 150 women business leaders strategize ways to join the ranks.