The right data lets you personalize your message, no matter what your market. Consider this example out of the tourism industry from Morgan & Co., a media agency owned by EO Lousiana member Eric Morgan.
A Millennial, a Gen Xer, and a Baby Boomer walk into a swanky hotel bar. They sidle up to the three feet of marble that separates them from the smooth-talking bartender and order the house special. Let’s call it a martini.
Waiting for the punch line? (more…)
Categories: Media PR/MARKETING
Tags: campaigns data eo louisiana Eric Morgan marketing media Morgan & Co target marketing tourism
What’s the key element of entrepreneurial success? In three words, “GIVE A DAMN.”
Of course, these three words are not traditional, but when you think about it, they certainly drive home a point. Besides, when have entrepreneurs been considered traditional? We step out of the box all the time, but sometimes we have the tendency to lose the human perspective that determines success. Our success is driven by our unique contributions, those things we do that set us apart from others.
Categories: Best Practices Company Culture FINANCES Guest contributors LEADERSHIP Make a Mark
Tags: eo louisiana give a damn human capital Louisiana Technology Council Mark Lewis Simmons & White
From 18-22 July, hundreds of young entrepreneurs from around the world united in Sydney, Australia, to participate in the G20 Young Entrepreneurs’ Alliance Summit, an annual event that promotes youth entrepreneurship as a powerful driver of economic renewal, job creation, innovation and social change. The official communiqué of the Summit is the voice of nearly two million business owners, all of whom are recommending youth entrepreneurship as a dominating force for strong, sustainable and balanced growth.
Recognizing young entrepreneurship as a driver of positive change, the Entrepreneurs’ Organization (EO) invited select EO members, Accelerators and winners of the Global Student Entrepreneur Awards (GSEA) to serve as U.S. delegates during the three-day Summit, with the support of EO Louisiana’s Kevin Langley, former EO Global Chairman and president of the U.S. delegation. While on site, EO’s delegates leveraged their experiences, best practices and strategic solutions to the benefit of other global entrepreneurs in attendance. (more…)
Categories: EO News
Tags: entrepreneurs' organization eo eo global chairman eo louisiana g20 global student entrepreneur awards gsea kevin langley young entrepreneurs summit
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