Written for EO by Raul Harman, editor in chief at Technivorz blog.
What if you threw a party and nobody came? The chances of this happening in the age of Facebook and Twitter are slim, right? Even so, if you’re planning a professional event and your success depends on people showing up, you’ll want to implement a marketing strategy to ensure its success.
Today, every marketing strategy should incorporate social media. Consider these tips for effectively using social media at every stage of your promotion—before, during and after the event. (more…)
Nowadays, big data is more important to businesses than ever. The main reason? Big data can provide invaluable insight to help businesses make data-driven decisions that lead to big growth. What’s more, companies both large and small can effectively leverage big data in order to become more successful. That’s why many companies are eager to implement business intelligence (BI) solutions to effectively make sense of data gathered.
