Written by Jackie Carrillo, a content coordinator and contributor who writes on technology, marketing, business management and education. For high-achieving startup founders and entrepreneurs, marketing might feel like a no-brainer to tackle on your own. Plus, today’s online marketing platforms make it easy to post, track and engage. Not so fast. It isn’t 2010. Digital marketing consists of much, much more than… Read more »
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The Do’s and Don’ts of Social Media Marketing
Written for EO by Danielle Canstello, a member of the content marketing team at Pyramid Analytics. Social media is an ideal way to engage with customers and potential customers, and drive people to your business site. But that doesn’t make it simple. There are plenty of potential potholes in social media marketing. Maybe your Facebook page… Read more »
Not Yet Up on Influencer Marketing? Start Here
Written for EO by James Scott, a marketer and co-founder of Essay Supply. Today, influencer marketing is one of the most effective tools for building brand loyalty and boosting sales in a short time period. If you have never worked with social media celebrities before, now’s the time to learn how to make influencer marketing work for you. 1. Make posts… Read more »
Study Up on Your Sales and Marketing Tactics with 9 Must-Listen Podcast Episodes
Written for EO by Michael Neidert. Never underestimate the value of understanding sales and marketing best practices—even if you don’t consider yourself a “sales person.” Plus, today’s tech landscape makes digital marketing basics required learning. Sales and marketing can take years to learn and perfect. No problem. Below are nine podcasts that will kickstart your knowledge to help you close more… Read more »
5 Marketing Truths About Generation Z
Written for EO by James Scott. As marketers, we’ve only started seriously considering Generation Z—the people born between 1995 and the mid-2000s. Until recently, the focus was on Millennials and how we could market to them. The good news is that most people remain focused on Millennials so if you turn your attention to Gen Z, you’ll… Read more »
