By: Philippe Willie, an EO Switzerland-Zurich member, and the co-founder and CFO of TrekkSoft
Launching a startup in one’s home country is hard enough; executing a multinational marketing and sales strategy to support that startup is a major task. Two years ago, my company, TrekkSoft, began offering tour operator management software in our home market of Switzerland and Central Europe. Our goal was to get global operators on board to scale up the software solution. We discovered, however, that jumping straight into sales and marketing isn’t the best course for launching a startup. Here are some other key things we learned when it comes to entering new markets: