By: Jay Conrad Levinson and Jeannie Levinson, a Special to Overdrive
In their book Guerrilla Marketing Field Guide, the founder of guerrilla marketing, Jay Conrad Levinson, and his wife and business partner, Jeannie Levinson, offer a step-by-step guide to launching a marketing attack that’s primed for success. In this edited excerpt, the authors reveal the seven simple things you need to include to make your marketing strategy a success.