- The New Starbucks Logo Could Assist Company’s Asian Expansion – FastCompany.com: Professors of marketing at several U.S. universities have been studying the effects of redesign–and on certain types of redesign–on committed and non-committed customers, and what they’ve found suggests that Starbucks might succeed where Gap and Tropicana failed.
- The Best Web Analytics Tools – Inc.com: Every company, regardless of size, requires multiple tools to understand the performance of its website, happiness of its customers and gain key context from competitors. Here are 11 tools to help you gather that important data. (more…)
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