By John Verrico, featured on PR News
When developing strategic messaging, you need to analyze your target audiences. You must ask the following question: What would motivate them to take the desired action?
However, this isn’t always an easy question to answer. In fact, understanding motivation is the eternally elusive golden fleece of corporate executives, advertisers, political leaders, front-line supervisors, and parents of teenagers. How do you motivate people to work, buy, vote or clean up their room? If you try to generalize, you are doomed to fail.