Written for EO by Linda Anderson.
Entrepreneurs continue to embrace the value of traditional websites and quality online content. Done well, content grabs the attention of potential customers and is a great way to humanize your brand and provide proof of expertise. Simply put, organizations should be putting aside time and resources to support a content marketing strategy!
In this article, I run through the top three reasons content marketing is a great bet for businesses that hope to grow their sales. (more…)
