By Linda Girard, an EO Detroit member and CEO of Pure Visibility, Inc.

One often-overlooked aspect when an entrepreneur is choosing a company name is the domain name that best fits the company name. First, of course, is the simple question as to whether or not the domain name is available. Next, you need to look at it from your customerʼs point of view. Will it be easy to remember and share? If it is, the Google gods will take notice and add this as a positive sign that could bring better visibility in the search engine results. Here are some other tips we followed when it comes to choosing the right name for our company. (more…)