By: Jason Ankeny, a Special to Overdrive
“Your brand is the magnet that draws consumers to your product or service,” says Ken Carbone of Manhattan design and branding firm Carbone Smolan Agency. Here are five rules of attraction:
By: Jason Ankeny, a Special to Overdrive
“Your brand is the magnet that draws consumers to your product or service,” says Ken Carbone of Manhattan design and branding firm Carbone Smolan Agency. Here are five rules of attraction:
Categories: Best Practices PR/MARKETING
Tags: best practices business entrepreneur entrepreneurs' organization lessons learned management money small business social media
By: Megan Rose Dickey, a Special to Overdrive
Forget about the smartphone wars. With news of Samsung working on its own smartwatch, the smartwatch war is starting. The real power in wearable computing is in its ability to enhance our everyday human experience by seamlessly bringing technology closer to us.
Categories: FINANCES
Tags: best practices business company culture lessons learned management marketing money social media technology tips
By: Matt Shoup, an EO Colorado member, and Author of “Become an Award Winning Company”
This is an excerpt of his book from a chapter entitled “The Benefit of Building Your Brand with Curt Richardson and Kristen Tatti of OtterBox”
Before I go into the benefits of being an award-winning company, I want to make one thing clear: You can be a crappy company and still win awards. Unfortunately, bad companies can sneak under the radar and win an award or two but if, at their core, they have no integrity. Lack accountability, and demonstrate all the other things that bad companies bring, they will not last long. In Part IV, I outline the top things I know will make your company a killer company. The idea is that your company speaks for itself, and the award is just there to support it. Don’t go win an award and think it will fix your company if it is broken in any way, because it will not.
Categories: Best Practices EO News PR/MARKETING
Tags: best practices business company culture entrepreneur entrepreneurs' organization eo lessons learned management money social media
By: Hilary Topper, an EO New York member, and Special to Overdrive
As the owner of a public relations firm, one of my biggest jobs is to stay on top of the latest social media trends. Personally, I love discovering social networking sites and apps, and learning how to use them to target various demographics. I’ve spent the past few years researching hundreds of sites, and have even compiled my findings in a book: Everything You Ever Wanted to Know about Social Media, But Were Afraid to Ask … Building Business Using Consumer Generated Media. Since then, I’ve been a “student” of social media. Here are some of the newest social-networking platforms and apps that I’ve come across, many of which may help you in 2013:
Categories: Best Practices PR/MARKETING
Tags: best practices business entrepreneur entrepreneurs' organization lessons learned management marketing social media technology
By: Mark G. Keffeler, an EO Nebraska member, and Special to Overdrive
Years ago, my core business was synonymous with my net worth. As business cycles ebbed and flowed, so would my net worth and working capital. It was very nerve-racking, to say the least. After talking with some colleagues, it became apparent that I needed to diversify my time, investments and businesses if I wanted to take control of the volatility I was experiencing. So, I decided to change my “all eggs in one basket” mindset and began to actively search for business opportunities and investments.
Categories: PEOPLE/STAFF PR/MARKETING
Tags: best practices business entrepreneur lessons learned management marketing money social media
Your peers are waiting. Apply online now.