By Ashton Bishop, CEO at Step Change

Are you selling a product or a service? If you are, then you know that having a selling proposition will make an impact and ultimately make the sale.

However, it is not enough to just have a selling proposition. It needs to be enticing. It needs to be original and clever. And most importantly, the message needs to hit home.

So it should not just be a selling point but a unique selling proposition (USP). A USP is what your business stands for.

One of the things we always tell our clients at Step Change is that they can’t be everything to everyone. By having one strong USP, your business gets to occupy a unique place in your audience’s mind, and you can focus all your efforts on creating products and services that your customers would actually love. (more…)